7 out of 10 adults in the U.S need eye correction. When we founded our company 10 years ago, it was very clear to see that people were overpaying for glasses as they were perceived mainly as a health necessity and the stores were taking advantage of that. Back then the variety was limited and the prices were so high that purchasing eyewear was considered a burden. This is still true in many cases and we are here to change that, to make a difference.