At Fashion Nova, we make it easy and affordable for you to be your own fashion icon. We believe you deserve to look like a million bucks, without breaking the bank. Our customers' outward image reflects the confidence they feel inside. They are bad-ass, fashion-forward, and in control of their own destiny. "Nova style" is making the rules, and breaking the rules; our customer is the leader of the pack, the last one standing, in the front row, and always on the list. Whether you are the trendsetter, the hustler, the life of the party, the wanderlust, or the social media maven, we’ll dress you from head-to-toe, as you take the lead in your own FN life. Every member of our Nova Fam is one-of-a-kind, though they have one thing in common — the day starts and ends in a Fashion Nova ‘fit. Fashion Nova is owned and operated in the heart of Downtown Los Angeles, with 5 retail locations throughout Southern California. We were the #1 most-searched fashion brand on Google in 2018. We are devoted to delivering the most sought-after, head-turning, up-to-the-moment trends, to anyone, anywhere in the world!